PRAISE FOR e-LOYALTY

"One of the best (and most useful) web marketing books ever written. It's a masterful manifesto from one of the true masters of online loyalty. Buy this book right now... the only thing wrong with it is that I didn't write it."
Seth Godin, author of Permission Marketing and Unleashing the Ideavirus

"Ellen Reid Smith's work is a powerful blend of classic marketing know-how meets the unique and unusual qualities of the Internet space. This book is as much textbook as it is handbook and should serve it's audience for some time to come."
Gina Garrubbo, Executive Vice President,
Women.com Networks

"Any company that values its bottom line needs to value its customers. Follow the advice of Ellen Reid Smith. She's your North Star to achieving long-term loyalty and customer retention that pays off big!"
Greg Buchholz, CEO of Loyalistics.com

"Ellen Reid Smith has addressed the core factor that separates winners from losers in e-commerce: driving repeat customers. Her advice is practical and actionable. This book will be dog-eared from continued reference...."
David Kenny, Chairman, CEO, Digitas

"Ellen Reid Smith has highlighted the key and critical issues that we as loyalty solution providers speak to on a daily basis...An edge will be earned by those who read and live by this book."
Brian Anderson, former CEO AwardTrak, a 24/7 Company

"This book is a must-read if your entrepreneurial spirit leads you to build a Web site...essential and frightening-the consequences of proceeding without this knowledge are dire indeed."
Jeffery Diskin, President and COO, Hilton HHonors Worldwide

"Ellen Reid Smith cuts through the terminology confusion and the loyalty hype, and lays out a clear and compelling approach to building e-loyalty. This book is a must-read..."
Whitney Grimm, former VP, Games.com

"e-Loyalty provides a complete guide for building Web sites that provide not only superior content, service and selection, but, just as importantly, provide customers with the follow-through and support they demand."
Roger Siboni, President and CEO, E.piphany, Inc.

e-Loyalty: How to Keep Customers Coming Back to Your Website

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About the Author

Customers today have the world at their fingertips and keeping them loyal is very difficult. This is why websites are failing at an alarming rate. It's more obvious than ever before that success lies not only in attracting customers, but in retaining them. The book e-Loyalty walks readers through strategies and techniques for building an e-loyalty strategy by humanizing digital loyalty. Reid Smith uses frequent examples from leading marketers to make the advice immediately actionable. What truly distinguishes Reid Smith's approach is her unwavering focus on not just retaining customers, but retaining a company's most valuable customers through customer lifetime value modeling. Her advice will help companies ensure their retention programs are focused on the most profitable customers. Ever the visionary leader, she recognizes that this aspect of online marketing will increasingly become the most important issue facing websites everywhere. No matter which segment of the online economy you hail from, this is the essential handbook for initiating, cultivating and extending that rarest of company assets - e-loyalty.

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