Lots of CRM consultants say they are leaders and veterans of the loyalty marketing industry, but unless they started with the first airline loyalty programs like I did, I'd say they were blowing smoke. I've designed loyalty strategy for the past 17 years in almost every type of industry. And my experience also emcompasses almost every type of loyalty program (points, service, content, member exclusivity, buying clubs, credit cards, affinity programs, communities, humor, games, etc.). The materials we sell are not topical articles disguised as reports. The loyalty reports, tapes and CD's I offer below will teach you to do what I do--design, implement and measure loyalty programs. Sure some of them are a bit pricey, but you're buying the report to avoid having to pay my consulting fees--so it's a bargain. Besides, selling secrets is an expensive business when my competitors need these instructional reports as much as you do. Here's what you can expect from my reports: --An overview of the subject --Detailed steps --An example of each step --The importance of each step --Metrics for qaging your success --Sample spreadsheets and charts where discussed --A call to me for questions if you don't understand Clik on a product below to get specifics. |
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REPORTS FOR SALE: Building a Bricks to Clicks Strategy A Comparison of PC Manufacturers’ Loyalty Programs A New Methodology for Loyalty Program Research Building an Extended ROI for a Loyalty Program Building a Partner Strategy for an e-Loyalty Program Considerations in Building or Buying a Point Program Building a Point Program Liability Forecast |