What is e-Loyalty?How to Create e-LoyaltyTop 10 e-Loyalty SitesTake the e-Loyalty Quiz
 
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Just how well are you implementing e-loyalty?

Check your e-loyalty savvy by answering the questions below.

Do your customers think your content is relevant, interesting, and useful?
Yes No Don't Know
Is the length of time a customer spends on your site increasing?
Yes No Don't Know
Can you quickly state what ensures a great first impression for customers who are new to your website?
Yes No Don't Know
Do you use an opt-in strategy for gaining permission from customers?
Yes No Don't Know
Have less than 10% of your customers revoked their email permission?
Yes No Don't Know
Do you customize communications based on data and preferences provided by your customers?
Yes No Don't Know
Does your customer service meet or exceed customer expectations?
Yes No Don't Know
Do you track customers’ preferred communication medium (web, mail, phone, handheld, etc.) and frequency desired?
Yes No Don't Know
Are the majority of your customers willing to provide more personal data when asked?
Yes No Don't Know
Are the response rates to your emails increasing?
Yes No Don't Know
Does your company speak with "one voice" and have one relationship with a customer from all contact points?
Yes No Don't Know
Have recent measurements of repurchase and up-sell/cross-sell increased?
Yes No Don't Know
Do you know what percent of your new customers are referrals from existing customers?
Yes No Don't Know
Have you developed a customer benefit for maintaining a dialogue with you?
Yes No Don't Know
Are you working with partners to bring greater value to your customers?
Yes No Don't Know
Do you know who your best customers are and recognize them?
Yes No Don't Know
Do you know the ROI for your e-loyalty program?
Yes No Don't Know
Do your customers trust you to do what’s right for customers?
Yes No Don't Know
Is your active customer base growing through retention versus acquisition?
Yes No Don't Know
Can you quickly state what the opportunity cost for defection is on your website?
Yes No Don't Know