Current Press
Articles Written by Ellen Reid Smith, CEO, Reid Smith & Associates, Inc.
"Who Has the Best Customer Loyalty Program?" CRM Today, February 2004
"What is CRM?" CRM Today, December 2003
“A negative ROI on CRM—Are you Kidding?” CRM Today, September 2003
"An interview with Ellen Reid Smith," Executive Report on Customer Retention, 2002
"Evaluating Your Customer Loyalty Program," Digitrends.net, June 2001
"Blueprint for Loyalty," SAM Magazine September 2001
"Are Loyalty Programs Losing Steam?" Digitrends.net, June 2001
"Making Your Most Valuable Customers e-Loyal", ConnectedStrategies.com, May 2001
"Why Build a B2B Loyalty Program", i-marq.com, May 2001
"Mit digitaler Kundenbindung aus der Dot.com-Krise", ChangeX.de, May 2001
"How to Build a Customer-Focused Web Site", Pet Business Magazine, Tech Column, April 2001
"Seven Steps to Building e-Loyalty", Medical Marketing & Media Magazine, March 2001
“Why a Loyalty Program,” Austin Software Council News, February 2001
"Online Points Programs Draw Customers to Sites", 1to1 Marketer, December 2000
"Hot Tips: Enjoy Your Stay," Entrepreneur Magazine, December 2000
"Excerpt from the Book, e-Loyalty," BrandWeek, November 2000
"Ten Critical Design Factors of e-Loyalty" epssInfoSite.com, November 26, 2000
"Top 10 Critical e-Loyalty Design Factors," Colloquy, November 2000
"Ellen Reid Smith in the ClickZ Forum," ClickZ.com, November 13-17
"Critical e-Loyalty Design Factors," Tech TV Working the Web, November 2000
"The Expert Corner with Ellen Reid Smith," Loyalistics.com, August 2000
"Build Your Website to Attract Women," Women Weaving Webs, March 2000
"Marketing to Women on the Web," ClickZ.com, August 4, 1999
"Loyalty Marketing Online, American Marketing Association" 1999
Articles Written About Ellen Reid Smith, CEO, Reid Smith & Associates, Inc.
"Report from the Fall NCDM Conference"
"e-Loyalty is My Book of the Month” by Hans Peter Brondmo, author of “The Engaged Customer,” May 2001
"Fifty for Fall," The Industry Standard rates e-Loyalty in top 20 management books for 2000, September 2000
iBizbooks.com recommends "e-Loyalty" as a great companion to The ClueTrain Manifesto, June 2001
"Dissecting e-Loyalty", by Grace Casselman for The Calgary Herald, 2001
"e-Loyalty" book reviewed by sas.com magazine, Jan/Feb 2001 issue
MRM Worldwide says, "e-Loyalty deserves kudos"
"e-Loyalty" Book featured on Required Reading for supportindustry.com
e-Loyalty is #8 on Yahoo!’s Top 10 most popular business books, May 2001
"Ellen Reid Smith has developed a blueprint for success!" MedRocket.com
CRMIndustry.com says "e-Loyalty" is definitive and essential guide to online loyalty
"Book Review by Clement L. Russo, Ph.D., Editor," The Mahler Update, December 2000
"One in the Hand" Customer Support Management Magazine, November/December 2000
Ellen Reid Smith, author of e-Loyalty, interviewed on TechNation.com, October 24, 2000
Look Who Recommended Ellen Reid Smith's Book,
"e-Loyalty"
Industry Leaders
Seth Godin, author of "Permission Marketing" and "Purple Cow"
Hans Peter Brondomo, author of "The Engaged Customer"
Roger Siboni, CEO E-piphany
David Kenny, CEO Digitas
Jeffery Diskin, President, Hilton HHonors
Whitney Grimm, VP Hasbro Inc.
Gina Garrubbo, EVP Women.com
Jim Sterne, Targeted Marketing
Leading CRM Companies
MRM Partners Worldwide
Colloquy
E-piphany
Fideliting Solutions S.L.
Peppers & Rogers Group
1to1 Marketing
SAS
Netcentives
Pohly Partners
RelaZiona (Spain)
Respected U.S. Publications
BrandWeek
Brand Marketing
The Industry Standard
American Marketing Association
ClickZ.com
The Calgary Herald
Entrepreneur Magazine
Customer Support Management Magazine
SupportIndustry.com
Center for Strategic Relations
CRMIndustry.com
CRM Today
CRMGuru.com
MedRocket.com
DM Review
Exec. Rpt. on Cust. Reten.
e-Consultancy.com
Faculty of Computer Science
i-Marketing News
IntelligentCRM.com
FatBrain.com
iBiz.com
Long Distance Digest
The Mahler Update
Medical Marketing & Media
MarketingProfs.com
NewTechWeb.com
i-Marq.com
Digitrends.net
Angel Investment Magazine
SAM Magazine
Business Book Services
Library Journal
UsableWeb.com
Web Hosting Reviews
Foreign Publications
amanha.terra.com.br
bi-sn.infoforum.hr
Campus.com.br
ChangeX.de
Financial Times (Germany)
INCAE.ac.cr
Gulf Business
LivrosdeInternet.com.br
NetExperts.com.br
PRDienst.de
PlanetNews.com
MediaSell.de
Screening Consulting Pool
Servicios Delta (Columbia)
