Privacy PolicyThe e-Loyalty Resource (accessed via the URL's e-loyaltyresource.com and e-loyalty.com) is a website produced by Reid Smith and Associates, Inc. We understand privacy concerns and are therefore committed to protecting and respecting your privacy. Please read our Privacy Policy, which explains what information we collect, how we use this information and what security measures are in place to protect your information. This statement discloses the current privacy practices for our websites e-loyaltyresource.com, e-loyalty.com and ReidSmith.com. If we make any substantive changes to this policy, we'll announce it on our sites. If you have any questions or concerns regarding this statement, you should contact the website coordinator at info@e-loyaltyresource.com What information does this site collect about you and how is it used? Our site collects only the IP address, Cookie ID (set by our site), and information volunteered by the visitor, such as survey information and/or site registrations. We keep a record of the information that you knowingly provide and choose to opt-in such as name, address, e-mail address and email preferences. This information is collected from the registration page. The information we collect is used to improve the content of our website, to provide you with the best and most personalized Web experience possible and to provide our sponsors with aggregate data on customers reached and their demographics. The email information you provide is only used for communication with you when you request emails or email related purchases or services. The e-Loyalty Resource conducts research on our users' demographics, interests, and behavior based on the information you provide us when you register, participate in a contest or other promotion on our site, or from our server log files. This research is compiled and analyzed only on an aggregated basis. We do this to better understand our users and improve your overall experience when using our service. From time to time, we may also collect information via surveys, as with our Top 10 e-Loyalty Site Survey and a customer preference survey. Survey information is not stored on our website and is only used in conjunction with tallying these surveys so the data can be analyzed in aggregate. At the time of a purchase, you will be required to provide personal and financial information such as name, address, credit card number and expiration date. When you place an order with The e-Loyalty Resource, we need to know your name, mail and billing addresses, telephone number, credit card number and expiration date. This allows us to process and fulfill your order and to notify you of your order status. We do not store the financial information after the order is processed. This information is never shared with anyone other than the credit card processor under any circumstances. If you order books from our recommended reading list, the order is filled by Amazon www.amazon.com, which has its own privacy policy own privacy and data collection practices. The e-Loyalty Resource does not collect, see or have access to any personal information you may provide to Amazon when purchasing these books. The e-Loyalty Resource collects your email address when you submit a Top 10 List website or vote on a Top 10 List. Your address will not be displayed with your submission. Who do we share this information with? The e-Loyalty Resource will not disclose any personally identifiable information about individual users, except as described in this Privacy Policy, or to comply with applicable laws or valid legal process, or to protect the rights or property of The e-Loyalty Resource. With the exception of providing postal address labels to a third party for application to mailings, we do not give, rent, lend, or sell individual information to our sponsors, only aggregate information. For example, we might tell advertisers that there are 100,000 registered users in Texas, but we won't tell them that you are one of them. We may use this aggregated information to help the sponsors reach the kind of audience they want via our email advertising. Advertisers may give us an ad and tell us the type of audience they want to reach (for example, marketing managers in the 78750 zip code). The e-Loyalty Resource would then take the ad and display it in a email to users who opted in for email and who've told us they meet those criteria. In this process, the advertiser never has access to an individual's member profile. Only The e-Loyalty Resource has access to an individual's member profile. If you use our "Send this to a Colleague" service to ail one of our articles, reports or vendor lists to a friend or colleague, The e-Loyalty Resource will automatically send this person a one-time email, attaching the recommended content. Your email address will appear on the "From" line of this email, thereby disclosing this information to whoever opens and reads the email. The email address of you or your colleague will not be stored in our databases. The e-Loyalty Resource will disclose your personal information only to the extent necessary to fulfill your order and charge your credit card. We use a credit card processing company to verify your card number and process the transaction. For example, if you ordered a report with your credit card, we'll need to give your address and your credit card information to the processing company to confirm payment. We employ contractors to help with our operations. Some or all of these contractors may access the databases of user information. These contractors are subject to confidentiality agreements which restrict their use and disclosure of all information they obtain through their relationship with The e-Loyalty Resource. As we are owned by Reid Smith & Associates, Inc., we share our customers' email addresses with our parent, Reid Smith & Associates, Inc., in order to notify you of important notices or future websites and services that we think will be of interest to you. We do retain the right to share and transfer all user information with a purchaser of our company. What Kind of Security Measures Do We Take to Protect Your Information from Accidental Loss or Disclosure? The e-Loyalty Resource is committed to protecting your personal information. All information that you provide to us is stored on our website hosting company's secure servers. Further, the information you provide when registering or making a purchase is encrypted with Secure Socket Layers (SSL) technology. The profile page that displays your personal data is password-protected. Only you have access to these password-protected areas. We recommend that you do not share your passwords with anyone. The e-Loyalty Resource will never ask you for your password in an unsolicited phone call or in an unsolicited email. Also if you are using a computer that others have access to such as one in a computer lab, Internet café or public library, always remember to log out and close your browser window when leaving our site. IP Addresses and Cookies The e-Loyalty Resource collects IP addresses for the purposes of system administration and for studying how people use our site and how we can improve it. Cookies are used on The e-Loyalty Resource in two main ways: You can choose whether or not you accept cookies by changing the settings of your browser. Opt-in/Opt-out Features We provide free newsletters and articles to visitors who request them. We also provide notice of new reports, vendor infograms, and may provide email addresses to vendors if you opt-in for this service. You have the option to opt-out of any service at any time by changing your personal data on the member profile update page. Collection of email/addresses/telephone numbers At times, we may request that you provide your e-mail address or mailing address for certain services, such as to receive our newsletter, to participate in a survey, to receive notice of new reports or upcoming events, or to receive vendor information. If you supply us with your e-mail address, and thereafter you do not want to receive an e-mail from us, please change your member profile information for an immediate update of the information or e-mail us at unsubscribe@e-loyaltyresource.com and we will change the information within 30 days. If you supply us with your postal address on-line, you may receive periodic mailings from us or our sponsors with information on new products, services, or upcoming events. If you do not wish to receive such mailings, please let us know by e-mailing us at unsubscribe@e-loyaltyresource.com. While we do allow our sponsors to mail to you, we do not provide your data directly to sponsors. Your data is provided to a third party mail processing facility that has signed a confidentiality agreement with us not to share customer information. If you supply us with your telephone number, you will only receive telephone contact from us with information regarding an order you have placed on-line. Placing an Order When placing an order, we request that you provide contact information (such as name and shipping address) and financial information (such as credit card number and expiration date.) This information is used for billing purposes and to fill your orders. If we have trouble processing your order, we use the contact information to get in touch with you. In addition to processing your order, we use the information we collect from you to provide you with a quick, easy and personal shopping experience. All of the information that you provide is encrypted, using Secure Socket Layers (SSL) technology. However, if you prefer not to order online, you may fax your order with credit card information or mail your order form along with a check or money order made payable to Reid Smith and Associates, Inc. Updating/Deactivating and Questions Regarding our Privacy Policy If your information changes or if you no longer desire our service, update your information on the member profile page and we will correct, update, or remove your information as requested. You have the opportunity to review, correct and/or update your information at any time from the member profile page. You can reach the member profile page via the registration page. You may have your information deactivated upon request by e-mailing us at unsubscribe@e-loyaltyresource.com You may also provide these changes to us at our postal address. Our postal address is: 7607 Almond Cove, Suite 100 Austin, TX 78750 The e-Loyalty Resource may make changes to this Privacy Statement at any time, but we'll post any substantive or material change on our site and provide you with the opportunity to opt-out of these new changes. If you have questions regarding our Privacy Policy, we may be reached via e-mail at info@e-loyaltyresource.com, via fax at 512-342-1799 or by writing to us at 7607 Almond Cove, Suite 100, Austin, TX 78750. Links to other sites Our website contains links to other websites. We are not responsible for the privacy practices or the content of these sites. We encourage you to review the privacy policies of each site and contact the providers directly if you have any questions about their privacy policies. Consent to this Agreement By using our websites, you consent to the collection and use of information by e-loyaltyresource.com, e-loyalty.com, and ReidSmith.com as specified above. Any changes to our privacy policy will be posted for your review and you will be given the ability to opt out of these new uses. If you are concerned about how your information is used, you should review this section periodically. If you feel that this site is not following its stated privacy policy, you may contact us at the above address, by fax, or by e-mail at info@e-loyaltyresource.com |