 | Ellen's Most Requested Speaking Topics:1. "Seven Steps to Building an e-Loyalty Strategy" --My most requested one-day seminar 2. "e-Loyalty: How To Keep Customers Coming Back to Your Website" 3. "Integrating Loyalty Marketing Online and Off" -- The title and subject of my upcoming book 4. ”Selecting the Right e-Loyalty Strategy”: A review of five popular e-loyalty strategies and how to know which is right for your customers 5. "Marketing to Women Online" 6. "Loyalty Marketing Programs to Retain Small Businesses" 7. "Top Ten Critical Web Design Factors for Engendering e-Loyalty" 8. "Let Your Most Valuable Customers Build Your Customer Loyalty Program" -- Also includes strategies for turning average customers into high-value customers. 9. ”Calculating the ROI on Your Loyalty Program” 10. "Why Some Customer Valuation Efforts Fail": How to improve customer segmentation strategies 11. "Humanizing Digital Relationships" -- How to make online relationships work. 12. "CRM--Where's the Beef?" -- How to improve the ROI on your CRM technology. 13. "How to Increase Membership and Involvement in Your Customer Programs" |
Look Who's Invited Ellen to SpeakActon Marketing American Marketing Association Austin Software Council Budget Rent A Car Compaq Small Business Div. Compaq Consumer Division DMIX Direct Mktg Exchange DMA DMA – NCDM DaimlerChrysler DCI Conferences eWomenNetwork.com Fisher Price Garage.com General Motors Hasbro Interactive Hewlett-Packard Consumer Div. Hewlett-Packard Printer Div. Healtheatre.com Humana IDG Institute for International Research IntelliQuest Interactive Marketing Association Int’l Assoc. of Business Communicators Int’l Quality & Productivity Center Lawrence Ragan Communications Microsoft - Live Meeting MyFamily.com/ThirdAge.com Naviant Netcentives Partners Asia Placeware.com Prometheus Labs Stario Software Strategic Research Institute Int’l Warillow (Sm. Bus. Consulting) World Research Group Graduate Business Schools Columbia University Texas A & M University University of Texas |
Specialized TopicsLet me customize a program based on your industry or needs. This includes consultative presentations based on an audit of your website or your competitors' e-loyalty programs. My goal is to develop a presentation that is relevant to your audience. Below are examples of customized presentations I've given: 1. "Reaching High Net Worth Women Online" 2. "Auto Sales Online: What Works and What Doesn't" 3. "e-Loyalty Lessons for the Pharmaceutical Industry" 4. "Building Loyalty to Pharmaceutical Companies Using Patient Communities" 5. "How to Build a Self-Funding Reward Program" 6. "Increasing Client Usage of a Healthcare Insurance Site" 7. "Building an International Website" 8. "How Banks Are Killing Customer Loyalty Online" |