The e-Loyalty Resource Philosophy
e-Loyalty is something you ignore at your own peril. The acquisition of customers is just the visible part of the iceberg. Customer loyalty is the ice mass that supports your corporate growth. That's why my book, e-Loyalty, takes you beneath the surface of e-marketing fads and teaches you how to develop an e-loyalty strategy that gives you a continuous competitive advantage in a roiling environment. This web site provides an interactive continuum that allows you to extend the value of my book.
I've been practicing loyalty marketing for over 18 years. You can read about me on
my bio page or read about my loyalty marketing consulting firm, Reid Smith & Associates at the website
ReidSmith.com Reid Smith & Associates, Inc., has been hired by blue chip companies and web start-ups alike to develop customer loyalty strategies both online and offline. Check out our
client list. I developed a 7-step process for developing a customer loyalty strategy that is applicable to all companies regardless of the extent of online exposure. It doesn't matter if you're a $50 billion dollar company or an embryo waiting to hatch, the e-loyalty strategy development process is the same. For an overview of the 7-step process
click here .
I give away a lot of e-loyalty tips and training for free on this site because a better educated marketer makes a better client. You can get free e-loyalty tips in two places on this site:
archived newsletters and under the
press tab where you'll articles I've published in top business magazines and ezines. The e-Loyalty Resource also sells reports and loyalty analysis models. You can browse these reports by clicking
here or by clicking on the reports tab in the nav bar above. If you'd like to receive our quarterly articles or be notified of new reports,
sign-up here.
Thanks for visiting The e-Loyalty Resource,
Ellen Reid Smith
