We teach e-marketers how to develop e-loyalty strategy and tactics to retain customers. We also provide guidance for finding the
right e-loyalty
and CRM tools.
The author, Ellen Reid Smith is the original e-loyalty guru. She created the term e-loyalty, and her book has become the defining work on the practice of making online customers loyal. The book's 7 steps to creating e-loyalty are based on best practices and case studies from her 17 years of loyalty marketing experience.
